Monday, 9 February 2015

Mini Mannequins: Harrods & Burberry, London

The mini micro trend has arrived in visual merchandising it's all about delivering brands in smaller packages...keeping the integrity, creativity and uniqueness that is true to some independent fashion stores. The larger global brands are heading towards local customization and bite sized brand delivery. Presenting an specifically edited collection within a different retail format as compared to the bigger global format. Mini mannequins have made an appearance in both Harrods and Burberry this week, playing with the extremes of proportion and scale...

Harrods, London: Happy New You scheme
Harrods, London: Happy New You scheme

Burberry, London: Mini Wooden Figures 

Burberry, London: Mini Wooden Figures 


Monday, 2 February 2015

Reflective Statements: Hugo Boss, Ermenegildo Zegna, Louis Vuitton & Rag & Bone, London

In London there is a big visual merchandising trend right now for reflective display schemes and symmetrical balance. Captured here perfectly by Ermenegildo Zegna and Louis Vuitton; its all about the shiny shapes, sharp focal points, and visual harmony. Hugo Boss has created a strong graphic based window schemes with dual mannequins, Rag & Bone have achieved a very cool statement scheme through styling of double product.

Ermenegildo Zegna, Sloane Street, London: Symmetrical Statement
Rag & Bone, Sloane Street, London: Symmetrical Statement
Hugo Boss, Sloane Square, London: Symmetrical Statement
Louis Vuitton, Bond Street, London: Reflective Back Drop